Performance Marketing Executive
Performance Marketing Executive (Meta + Google Ads)
Full job description
Location: Rawalpindi (On-site)
Experience: 1–2 Years
Role Overview
The Inventor Solutions is looking for a Performance Marketing Executive who can plan, execute, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads.
This role is focused on lead generation and ROI — not just running ads.
Key Responsibilities
1. Launch and manage campaigns on:
- Meta Ads Manager (Facebook & Instagram)
- Google Ads
2. Generate qualified leads via:
- Landing pages
- WhatsApp campaigns
- Lead forms
3. Optimize campaigns based on:
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
4. Set up and manage:
- Meta Pixel
- Google Tag Manager
- Conversion tracking
- Run A/B tests on creatives, audiences, and copy
- Analyze performance and provide weekly reports with insights and action plans
Requirements
1–2 years’ hands-on experience in:
- Meta Ads (Facebook/Instagram)
- Google Ads
Proven experience in lead generation campaigns
- Strong understanding of:
- Campaign optimization
- Retargeting & lookalike audiences
- Funnels & user journey
- Basic knowledge of:
- Google Analytics 4 (GA4)
- Conversion tracking
- Ability to work with data and make decisions based on performance
What We’re Looking For
- Someone who thinks in numbers, not just creatives
- Can scale winning campaigns and cut losses quickly
- Takes ownership of results (leads, cost, performance)